Tag: London

  • #GhostbustersWaterloo // Marketing Genius

    #GhostbustersWaterloo // Marketing Genius

    Waterloo_Ghostbusters_nessymon

    Marketing for Ghostbusters Movie Remake at London Waterloo Station

    There are some marketing or advertising campaigns that just make you think ‘Wow, that was really well done’. Walking through Waterloo Station, that’s exactly what I thought of the campaign for the Ghostbusters remake.

    I haven’t seen the movie and before I was actually in Waterloo, my timeline was flooded with photographs of the Marshmallow man breaking through the floor.

    Coming down the escalators from Waterloo East, the first thing you see is that the screens opposite have been completely taken by #GhostbustersWaterloo. The hashtag is everywhere. Also on one screen is a ‘Breaking News’ reel where NYC has been taken over and Ghostbusters are saving the day.

    For me, the touch of genius came in the form of slime, which had been slobbered down the electrical cables to the CCTV cameras. Very cool.

    It’s literally everywhere. Decals on the floor, give a number to call, well who are you gonna to call? Others are placed pointing in the direction of a Ghostbusters store, cleverly vamped up to look like the NYC Subway.

    The Marshmallow Man does take centre stage. He’s impressive. Standing in the main concourse, over the space of 5 minutes, lots of people take photos in the Marshmallow Man. Guys with business suits, older people, parents with kids and there’s a ‘Ghostbuster’ there to help everyone get in the photos. This also helps keep the queue of photograph hunters moving along.

    If I had one criticism it would be that on two separate days, I saw male Ghostbusters while the current film features an all female cast.

    The movie is a Columbia Pictures production, they’ve got a budget to spend and despite having heard awful reviews before release, anyone I’ve spoken to who has seen the movie, has enjoyed it.

    It’s also been given a summer release and it’s cute enough that parents can bring their older kids to it. If the kids like it, they’ll also want all the merch and slime toys that go with it. Here, all the kids want photos with the Marshmallow man.

    Good job marketing team! Don’t take my word for it, check out this Twitter search of photos using the hasthag #GhostbustersWaterloo. Despite the long hashatag and add then adding an image, in Twitter, you’re left with just 95 characters for a tweet. That doesn’t seem to matter. Easy least way to get trending online. Plus it’s also has a snapchat filter that can be accessed when you’re in Waterloo.

    Fantastic campaign.

    Here’s a few photos from Waterloo Station:

    Check out this video, keep an eye on the screen behind and at 0:57, the Ghostbuster helping the group get into formation for a photogrpah.

  • Diary: Shura // Live at KOKO, Camden

    Diary: Shura // Live at KOKO, Camden

    Shura_nessymon_Main

    Shura // Live at KOKO, Camden // Jun 1 2016

    It’s a while since I’ve seen Shura live, last time was the Electric Brixton in September of last year. This gig was originally supposed to be in Shepherd’s Bush Empire but due to renovations, was moved to KOKO. A fact I was kinda happy with, especially as it takes over an hour and a half to get home from Shepherd’s Bush.

    Pumarosa did a fine job of warming up the crowd as they filtered in, but really all 1400 people in the venue wanted to see Shura.

    First stand out of the night for these ears were the choice of pre-gig tunes, 80’s rock galore, Don Henley’s Boys of Summer, Toto’s Africa, Billy Idol’s White Wedding. If this was Dublin, the party would have already started.

    I’m not going to do a song by song review. Shura is really good at what she does. The sound in the venue was a lot better than it had been in Brixton. The band are tight and Shura’s voice seems to be growing in strength. And, to cap it all off, we get every track from Shura’s upcoming album ‘Nothing’s Real’.

    All these mixed with great lights, both from the stage and the trippy house discoball lights that filled the venue, make it all a special night.

    Personally, this was a major pick me up in a week that was pretty shit (more of that to come later), I danced and sang the night away with new best friends. It was also the day that Shura unveiled the new video for ‘What’s it Gonna Be?’ and everyone was feeling the love.

    Highlights – you could tell the tracks people really liked. The phones came out. ‘2Shy’ and ‘Touch’ led the charge. ‘Indecision’ has always been a fave of mine but the more I listen to the Extended Mix of White Light and then hearing it here live, just take it out of this world.

    Everyone needs a night like this at least once a week. Can’t wait for the album.

    …

  • One Year On // #MarRefMemories // I went #HometoVote

    One Year On // #MarRefMemories // I went #HometoVote

    One Year On // #MarRefMemories // I went #HometoVote

    May 22 2015. It’s some ridiculously early time. I’m slightly wrecked as I had stayed up a little later than I intended. I was writing this.

    Now, a little more than 6 hours later, myself and Tahlula were up, showered and dressed. We were heading to the train station, to catch a flight to get to Ireland. We were going home to vote.

    I got a WhatsApp message saying my polling card had arrived. I asked my sister to send me a picture. That’s when it all really kicked in. We were going home to vote for equality, for the same rights as everyone else and as cheesy as it sounds, love.

    It’s a weird weird feeling, watching TV, reading the newspapers from abroad about a cause so close to your heart. There’s a disconnect. People are out devoting every second of their spare time, knocking on people’s doors, heroes of the marriage referendum. But, living abroad you’re not going to get that opportunity. They are stuck in the middle and quite rightly should be praised for their efforts. People who were coming home, it seemed, were all coming home to vote ‘Yes’.

    I remember having a conversation with Joey, who organised the Gettheboat2vote. He was curating the Ireland account on Twitter. We had a conversation about what hashtag we should use. It was settled. #HomeToVote I’m not sure anyone fully realised the impact our tweets and photos would have on the social media landscape that week.

    We started the day in the London Borough of Lewisham, where we live. Tahlula hates getting her photo taken, that’s why you never see her in any. But today, she didn’t mind. So we took a photo in wardrobe mirror, said goodbye to Pudser cat and went off in search of a changing Ireland.

    1. Me and @maeve_10 About to leave to go #hometovote #MarRef #IrishinLondon #selfie #init

    A photo posted by Nessy (@nessymondotcom) on

    Our first port of call was Hither Green train station. We were waiting for a train at 6.10 am. Right now, I’m tired just thinking of it.

    2. Hither Green Train Station 6.10am #hometovote #MarRef #IrishinLondon #hithergreen #London

    A photo posted by Nessy (@nessymondotcom) on

    As we’re travelling to London Bridge, I remember having a look at instagram, reading tweets. I could feel a genuine excitement growing. I had seen the pictures of Dublin airport the night before, the swarms of Irish people from around the world who had descended on our island. This vote showed that marriage equality was so important that some would spend a lot of money to come home to vote.

    Our train brought us to London Bridge station. It can be a bit annoying sometimes, we have to go into town and back out in a very similar direction to get us on our way to Gatwick. But hey, at least we didn’t fly from Heathrow or Stanstead, which are the other sides of the city from us.

    3. London Bridge #TheShard #hometovote #MarRef #IrishinLondon #marriagequality

    A photo posted by Nessy (@nessymondotcom) on

    Arriving in Gatwick, there was a buzz. Flights going to Ireland were all filled to capacity. It was like the day before Christmas Eve without having to carry truckloads of presents.

    4. Gatwicked #hometovote #MarRef #IrishinLondon #marriagequality #airport #Gatwickairport #Gatwick

    A photo posted by Nessy (@nessymondotcom) on

    As we boarded the plane, I really did feel like a kid. It was genuinely only then that I realised we could make history. We could vote same sex marriage into being on our little rock. I was bursting with pride.

    We land in Dublin. My phone started going bananas. Notifications of retweets going through the roof. I wanted to document the day. I have it set up that my Instagram photos go to Twitter as Twitter native photos (#nerd). The images of our journey so far were being retweeted by many many people. With all the retweets, 21000 people saw this photo. The last photo I posted before leaving the UK, that got 20000. The picture of my polling card was seen by 21700 people.

    Working in media, I can be a nerd about social media stats. But knowing that 264k people, over quarter of a million people saw my tweets about the marriage referendum is truly staggering and humbling. If this was how I could contribute to spreading the Yes vote, so be it.

    6. Guess where we are? #hometovote #IDo #letsmakehistory #airport #Dublinairport #marriagequality #VoteYes

    A photo posted by Nessy (@nessymondotcom) on

    Before moving to London, we lived in Glasnevin. That’s where Tahlula’s vote still was. That’s where we went.

    I wait outside the local primary school with the bags while Tahlula votes. Turns out that I’m still on the electoral roll here and I could vote. But, I wanted to vote at home. It was important for me to vote where I grew up.

    As we’re on foot, we need to get to the city centre to get a bus to Kells. When you live in a city, you don’t always see the subtle changes happening around you. Walking past The Academy in Middle Abbey Street, I saw a new exterior to the venue and what was written on it.

    But there has to be time for food. I love Yamamori. I’ve tried and failed to find a Japanese style restaurant that has food as bloody gorgeous as this place. Genuinely miss this place. An important part of the day.

    Busaras. The place of nightmares, overcrowded buses where the drivers have the heat on too high, stuck in traffic til Blanchardstown, waiting for the last bus home in the winter when the wind howls through the place, pleading with the Cavan bus driver to let you off in Kells. Then the ticket almost costs a kidney.

    11. Busaras. Kells here we come. #BusEireann #yay #dublin #hometovote #IDo #letsmakehistory #marriagequality

    A photo posted by Nessy (@nessymondotcom) on

    We get to Kells, get a lift to Drumbaragh and I go to vote. The school is literally a minute across the road from our house.

    I hadn’t been in the school for years. It was different, extensions had been built, the rooms and layout of the place was different. It was quite emotional putting an X in the Yes box. A Yes vote was going to be a Yes for same sex marriage but also be acceptance of who I am. A No vote would be devastating.

    Here’s where a weird disconnect kicks in again. A couple of weeks previously, I was at home in Drumbaragh. As I was leaving the bathroom, I tripped and went flying into the hallway. When I got back to Lewisham, it was getting sorer. I went got an xray, nothing broken, just badly sprained. It could take 3 months to get better!!

    The journey of the previous day had taken its toll. So when everyone was partying on the streets of Dublin, there in Dublin Castle waiting for the result to be formally declared. I was sitting in the living room in my Mam’s house with a large bag of peas on my foot.

    When I realise what the result actually meant, what it still means, it doesn’t matter. I did what I could I came home to vote.

    The newsstand today in #Dublinairport #pride #Proud #wemadehistory #marriagequality #MarRef

    A photo posted by Nessy (@nessymondotcom) on

    Thanks to Goldenplec who also published my Just Say Yes piece. I’ve lost track of where these pictures were used in news stories around the world. That doesn’t matter. What matters was the result.

  • Speaking Irish at Work – in London

    Speaking Irish at Work – in London

    I kinda hated Irish in school, I mean, who the hell didn’t? It was only going to be of any use to anyone if you were going to end up being a teacher or work in a government office or county council.

    A few months ago, I was channel surfing and skimmed through BBC Alba. As I was speeding through, some familiar words stopped me in my tracks. I read the subtitles to fill in the blanks in what was a really strange experience. I knew the majority words they spoke, there was nothing over the top, except that some words were pronounced differently. I was now watching a ‘Learn Gaelic in easy steps’ kinda show.

    This is all the weirder as it happened in South East London, where I’ve been living. I set up a series record with all good intentions of watching and getting into the Scots gaelic but as with lots of things, good intentions, not enough time or willingness to sit and learn another dialect of our native tongue.

    My Irish is pretty dire, the last time I spoke Irish, I think, was on DCUfm during Seachtain na Gaeilge. I remember Eddie Caffrey on LMFM always introducing the Green Scene in Irish and remembered his words ‘Failte go dti an clár, An Radharc Glas’. I thought I should give it a go and see how it went. Not too bad I think. There were no complaints anyway.

    That was probably 2010 I’d say.

    Little did I think, that, by some strange occurrence, I would be speaking Irish, albeit broken pigeon Irish, in an office, in a media company in Westminster, London, on a daily basis. Yup, you heard it, táim ag caint as Gaeilge gach lá i Londain.

    When I started working here, there were two of us Irish here on a daily basis. There’s now a few more Irish, from both sides of the border. Three of us definitely learned Irish in school.

    One of our colleagues loves language. Rob studied the classics and it’s actually kinda fascinating to hear him speak about the origins of words, language, where it all came from. All this started by Rob asking how to say hello.

    I have to mention Starra here. Starra is pretty fluent in the auld tongue. As Rob was asking ‘how do you say…’ we started using Irish words, cupla focail nuair a muid ag caint.

    It was partly to wind Rob up to as he hadn’t a clue what we were saying. I ran out of Irish words on numerous occasions only to swap the words I was missing with French words from my vocab. If I seriously fecked up, Starra would very politely tell me the correct word or phrase to use and off we go again with our little club as caint as Gaeilge.

    This has been going on a few weeks now, but Rob is leaving today. We’ll have no one to act as an inbetween. When he comes with a little ‘Irish poem Starra told me’ and it’s ‘Leigh anois go curamch ar do scruidphapeir… ‘ I burst out laughing and send a line or two back as he finds out what each means.

    We’re using Irish in a way that was never used in school, having a laugh. Jeez, can you imagine poor Peig Sayers and her beloved tea leaved stuffed pipe chatting in Westminster. It’s a long way from a wind swept island off the coast of Kerry.

    If we had to learn Irish in school in a more relaxed fun way, sure we’d be speaking it all the time. Instead, it’s hammered in that this is something you have to know, automatically hitting the rebel button in every teenage brain.

    We’re having a laugh, trying to tell each other what we did the night before and all the ska of course, as Gaeilge. This is how our language could grow.

    Now! Who’s going to get Ros na Run on London Live?

    *apologies for lack of fadas and spelling mistakes.. I am trying!

    peig
    Peig – The stuff of nightmares

    Image of Peig from here