Yesterday the world was treated to the new video from Madonna and she beautifully has a tongue in cheek dig at the music world, plays up celebrity, her past career, Americana, the Superbowl and still manages to have herself declared the Queen of Pop.
Even as the video to ‘Give Me All Your Luvin’ starts the fifties diner style font immediately grabs you. The colours and brashness of this brought the style of David LaChapelle to mind as it does again at 2.13 when Nicki Minaj does her thang. David, would have gone a tad further though I think. This video was directed by Megaforce, the er, force, behind Kid Cudi’s Pursuit of Happiness.
The text though, shows Madonna to be a savvy brain, knowing where her luxury life comes from, heck she spoke about it on Graham Norton. At the moment, it’s the Superbowl and the world wide audience that will see her perform. Cleverly, football players are scattered throughout the video running after her every whim. Some of these dalliances though, also reflect her musical career. (more…)
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